Scaling 40x in 8 Weeks: Building 24/7 Crypto Surge Support

Scaling from 50 to 2,000 support advisors in 8 weeks, this digital exchange platform surged and succeeded

#1

performing partner

9.4/10

client satisfaction

17%

NPS improvement

Challenge

When crypto markets surge, support volumes explode. When they crash, you still need 24/7 coverage across 100+ countries—but can’t afford overstaffing.

This client was faced with increasing consumer and regulatory pressure to offer live, 24/7 global support, but dealing with unpredictable volumes and interaction types. It needed a partner that could rapidly scale its global business model to support users in over 100 countries, while also dealing with the staffing swings and hiring surges required to support the period leading up to tax season.

It wasn’t looking for just any partner however—it needed someone with a global presence in multiple markets who could sustain the customer experience while proactively managing the risks inherent in the crypto business.

Leveraging Generative AI to Deliver an Omnichannel Digital Revolution for MYOB

Solution

Concentrix was selected based on the depth and breadth of our partnering capabilities, especially within the highly regulated world of finance and cryptocurrency. We understand the unique complexity of crypto customer support where regulatory requirements vary by country, market volatility can create 300% volume spikes overnight, and one compliance mistake can result in millions in fines or license revocation.

What we were able to bring to the project from day one and beyond was:

  • Crypto-Specific Hiring (Not Just General Recruiting): In the highly regulated world of cryptocurrency, we ensured skills and experience for the client while mitigating risk:
    • Visual authentication and identity verification of candidates from day one
    • Specialized interview questions testing blockchain knowledge
    • Compliance and conflict-of-interest screening
  • Immersive Crypto Training (Not Generic Scripts): We paired our financial services expertise with the latest cryptocurrency developments enabled advisor success from day one:
    • Proactively included internal training teams from the beginning of the process
    • Developed a custom curriculum: blockchain fundamentals, DeFi, NFTs, regulatory frameworks
    • Scenario-based training on fraud detection and KYC/AML protocols
  • Crypto-Native Implementation (Risk-First Approach): Our approach gave the client the confidence they needed in the secure technology behind our advisors:
    • Leveraged a dedicated crypto implementation team (not generalists)
    • Deployed best practices for around crypto risk and compliance
    • Ensured real-time compliance monitoring and reporting
  • Simultaneous Global Deployment (Not Sequential Rollout): To accommodate the steep ramp of seasonal needs, our project management experts worked closely with the client and our internal teams to choose the best locations with comparable work:
    • 7 locations launched in parallel, not one-by-one
    • Follow-the-sun model for true 24/7 coverage
    • Strategic location selection for language and time zone coverage
  • Seasonal Talent Retention (Not Disposable Workforce): Our investment in choosing the right locations and teams ensured skills and experience would not be lost come the next seasonal surge:
    • Internal redeployment program for post-surge advisors
    • Skills transferable to other financial services clients

“Concentrix demonstrated strength in partnership through collaboration and flexibility, working in step with our team through very significant business changes impacting the operating model and global structure. ”

– Client CX Leader

Outcomes

#1 performing partner, outperforming 3 competitors

9.4/10 client project management score 

17% NPS improvement

Is market volatility breaking your support model? Are you ready to scale your crypto or fintech support? Whether you’re an established leader in the world of Banking and Finance or a New Economy Startup, see how our innovative industry operating models and cutting-edge technology can keep you ahead, delight customers, and drive business growth.

Contact Concentrix

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